Connection between morality and ethics:
- Morality is personal feelings about wrong and right; ethics is codified
- Morality influences how a person lives his or her life; ethics is broadly applicable to a group
- Morality has large stakes in terms of your nature as a person
JetBlue case study:
- Summary:
- Ice storm caused shut down, people were stranded in airport terminals and on planes
- Some for a long time
- Possibly due to equipment
- Return would cause disruptions
- Short on employees to cover the situation
- Little substantive communication between JetBlue and passengers
- And internally
- Insufficient infrastructure
- Effects lasted for days
- Other airlines didn’t seem to have this problem
- JetBlue lost a great deal of money due to operational shutdown
- Valentine’s Day
- JetBlue’s first storm
- Stakeholders:
- Passengers
- Investors
- Employees
- Competitors
- Lawyers, media
- Potential passengers
- Related businesses
Corporate Crisis Ideas:
- Uber lawsuits
- Jared from Subway
- Paula Deen PR
- Volkswagen
- Toyota recall
- Taco Bell beef contents
- NFL domestic abuse
- Facebook privacy
- Ashley Madison security breach
- Amazon dynamic price snafu
- Chipotle
- Amtrack collision
- Sony Pictures hack
- GM recall
- Target data breach
- NFL Concussions
- Sub-prime mortgage crisis
- McDonald’s hot coffee spill
- Starbucks holiday cups
- Takata airbag
- FIFA corruption
- Donald Sterling
- NBA
Carnival cruise ship
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