Corporate Communication Project: Press Release

The Press Release has an explicit purpose. It announces a newsworthy event and addresses the 5W & H questions accurately.

The Press Release is concise (~300–500 words) and its arrangement favors discrete units (instead of large blocks of text) that lead from one to another. Its headline specifically communicates the document's purpose, and the most important information appears in the initial sentences.

The Press Release accepts responsibility to a degree that is appropriate to the situation. It addresses the issue from the affected company's perspective but does not mislead nor include damaging information.

The Press Release's subjects, word choice, and tone suit the primary audience of media personnel and are appropriate for secondary and unintended readers.

The Press Release reflects the conventions of Edited American English, it speaks in the 3rd person, and it contains the genre's expected formal elements in the expected order: FOR IMMEDIATE RELEASE or hold indicator; headline; date and location; body (optionally with quotations); media contact information; company information blurb (optional); ### or ENDS.