Corporate Communication Project: Video Message

The speaker orients the viewer to the issue that is prompting the response, offers an apology (if appropriate), and outlines the company's plan for restitution—or, if not at fault, its position and what actions will follow.

The speaker creates an appropriate tone through language choice, vocal delivery, and pacing. The speaker avoids excessive filler words. The video's overall length is in keeping with genre conventions (approximately 1–3 min.).

The speaker's scene is appropriate to the situation. Background distractions are limited and any included elements, such as a company logo, are effective.

The video composition is effective. Superimposed text and/or title cards and stills identify the speaker and reiterate salient material (such as contact information and important points) where necessary.

The speaker is clearly audible and sound levels are consistent. No competing background audio or recording errors are evident.