Corporate Communication Project: Materials Analysis

The Materials Analysis is a brief report (~3–4 pages) that explicates why each of your three materials (Press Release, Internal Memo, Video Message) is successful. The Materials Analysis thus should clarify how the materials effectively suit the class-generated rubrics. Its structure is outlined below:

1. Introduction: The introduction should briefly recap the crisis.
2. Body: The body should contain three subsections with headers corresponding to the Press Release, Internal Memo, and Video Message. Each subsection should connect the document's features with associated rubric criteria to demonstrate its effectiveness.
3. Conclusion: The conclusion should briefly state how the three materials work as a unit to address the crisis.

The analysis should speak in the third person about how the materials function; it should not discuss you nor your design process.

These student examples may be useful:

• 2015 New England Patriots Deflategate
• 2015 TLC Duggar molestation accusations
• 2015 Volkswagen emissions discrepancies

Each student will upload his or her Materials Analys here as an electronic file in a common format (.doc, .docx, .pdf, .rtf, .pages).