Tangible Placemarks

The placemark is easy to read and looks professional. It uses clear text, images, and colors that help support its message. It is not overcrowded. The placemark is appropriately accessible for the target audience.

The placemark could be placed in a location and context suitable for its goals. The placemark is appropriately sized and visible based on its intended use.

The placemark raises awareness and/or invites action.

The placemark’s content is substantial, relevant, accurate, well researched, and appropriately cited.

The placemark makes sense in connection with both the visualization and the map. Connections amongst the three are clear, and each element enhances understanding.