Project 2: Packaging and Promotion

Submitted by Anonymous on Sat, 2006-09-09 13:51.

For Project 2, we will work with something with which we are all intimately familiar: commerce. More specifically, we will be dealing with pragmatic issues of product packaging and promotion. Like all acts of communication, particularly those that are explicitly persuasive, advertising is thoroughly rhetorical.

This is a group project. Groups are as follows:

Doogs, Basheer, Buckner
Hobbs, Famarin, Kim
Hudson, Koon, Kupke
Schapker, Lambert, Lapin
Seiffert, Miller, Michalos
Stahly, Lee, Nyczak, Stath

Each group will be given an audio CD with a number of tracks on it drawn from those songs students brought to class early in the semester. Each group will produce an appropriate package for the audio CD (jewel case liner, disk label, etc.). Additionally, each group will produce two promotional materials that target a specific, appropriate audience. Promotional materials include, but are not limited to, the following:

animated .gif banner
Flash banner
radio spot
video spot
newspaper advertisement
magazine advertisement
flyer
poster
other

Choice and composition of promotional materials should be driven by a group's specific rhetorical goals and audience. Each package and promotional item should be accompanied by a thorough design plan.

The class will read practical texts over group dynamics and package and promotional material design. Each group will be responsible for leading two class seminars, each lasting 15-20 minutes. Each seminar should include at least one interactive class activity. The topic of the first seminar will be one of the following readings:

The topic of the second seminar will be the use of a specific tool or technique in the context of this project. Techniques and tools include, but are not limited to, the following:

Photoshop
Flash
Illustrator or Freehand
Creating animations
Digital video
Digital audio
Still photography
Using wikipages for collaboration
other

Finally, all group members will turn in an evaluation memo, wherein they explicate their contribution to the group project and evaluate the contributions of the other group members.

Project Deliverables:

Group:

Group reading seminar
Group tool or technique seminar
CD package (with design plan)
First promotional item (with design plan)
Second promotional item (with design plan)

Individual:

Evaluation memo

Due Dates:

Group reading seminars will be presented during Week 6. Group tool or technique seminars will be presented during Week 7. Package and promotional material first drafts are due on Oct. 12. Second drafts are due on Oct. 17. Final drafts are due at the beginning of class on Oct. 19. Evaluation memos should be emailed to Jeremy as attachments on Oct. 19.

ENGL 419: Multimedia Writing

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