ENGL 419: Multimedia Writing

Project 2 comprises group and individual deliverables. The group seminars are each two-point homework grades, and do not factor into the Project 2 grade. The other deliverables are graded holistically. This means that the components of Project 2 do not lose a set number of points based upon specific errors; they are evaluated upon their overall rhetorical effectiveness. There are 100 total possible points. The breakdown is as follows:

• CD package and design plan (0-30 points)
• First promotional item and design plan (0-30 points)
• Second promotional item and design plan (0-30 points)
• Evaluation memo (0-10 points)

The holistic numeric scores of the three group deliverables will be the same for each group member; the evaluation memo scores will be different. Part of the evaluation memo score will be based upon how a person is evaluated by his or her fellow group members.

CD Package and Promotional Materials (with Design Plans):

Excellent CD packages and promotional materials (with design plans) will:

• achieve a specific purpose by targeting a specific audience
• have a professional, polished appearance appropriate to a commercial product
• have a thorough design plan demonstrating what message is intended, who is targeted, and how the message is to be delivered
• demonstrate coherence between the design plan and the resulting work
• display grammar and mechanics appropriate to situation in both material and design plan

Evaluation Memo:

Excellent evaluation memos will:

• throughly explicate a person's contribution to the group project, including specific examples
• provide insightful, specific evaluations of the contributions of each of the other group members
• have an appearance appropriate for an academic reviewer (Jeremy)
• display grammar and mechanics appropriate to situation