Contact Information:
Fritz Henderson
General Motors
Phone: (123)456-7891
Fax: (987)654-3210
fritzybaby@hotmail.com
www.gm.com
GM Redesigned:
An Inside Look at the New Face of GM

After GM’s declaration of bankruptcy on June 1st, 2009, it plans to do an about-face to change its public image. It intends to reshape its corporate infrastructure along with automobile manufacturing to pave the way for a stronger future.

Purpose: to teach people how to cut their dog's nails
Audience: pet owners who are inexperience at cutting a dog's nails
Context: people will likely be in their homes; time of day is uncertain
Strategies: use of an authoritative tone, pictures
Medium: written instructions with pictures, video
Arrangement: chronological order, beginning with a list of necessary materials followed by numbered steps
Testing: give the instructions to several people who have never (or rarely) cut a dog's nails before and ask them to attempt to follow the instructions or read them over for clarity