Client Documents:
ASTHETICS 25%
Is the document pleasing to the eye? Does it attract attention?
EFFECTIVENESS 35%
Does the document effectively communicate the need
COMPOSITION 40%

SHAPE-Is the shape used in the correct area? Does it balance well and use positive space?
DIRECTION-Is every in balance?
SIZE-Is the document readable? Is it too big or too small?
TEXTURE-Does the texture attract attention? Does the finish appeal well for the document (smooth, glossy, hard surface, ect.)
COLOR-Is the color attractive

Lehman Brothers Holding Inc.
745 Seventh Avenue
New York, NY 56789
October 19, 2009

To: All Employees of Lehman Brothers Holdings
From: Richard Fuld Jr.
Subject: Filling Bankruptcy

The purpose of this memo is to explain what has happen in the last few days. It is in my deepest regards to inform you that as of last night, Lehman has filled for Chapter 11 Bankruptcy. In addition to this shocking event Lehman will be sold to Barclays Capital.

The Lehman Brothers crisis will be represented by the PR department releasing statements about all of the aspects of the crisis that will explain what happened, information about how this will affect customers who have money invested in LB, and a statement will be released concerning employees of LB.

Design Plan #1

I. Statement of Purpose
1. To inform the audience on how to train a dog to walk on a leash with out it pulling you.
2. The audience will feel confident in walking their dog and have a better understanding on how their dog learns.