Purpose:
With this set of instructions(recipe) I expect to provide a simple, cheap, and easy for families constantly on the move. This meal is quickly prepared, quickly cooked, and delicious. This meal will help a family sit down and enjoy a family dinner, even if the parents are out of the house all day.
Audience:
This meal is directed towards families who have a hectic schedule. With moms and dads stressed about family time while taxiing their kids in and out of school and after school activities this meal helps them find time to sit down with their family. It is very simple, cheap, and quick which is the trend for most families who need some extra time. The other great part about this meal is that the process takes very little cooking experience, great for parents who are learning to cook family meals regularly.
Context:
I would provide this recipe to an online recipe book. It is very simple and therefore a recipe book might not find this attractive, seeing as most of the recipe books in mass circulation require time and an exorbitant amount of effort. I would think that as well as in online recipe databases, small specialty cookbooks focusing on saving money/time for families would be a good market for this recipe. Either way it would be at most a one page recipe including visual aids.
Strategies:
I expect that the simplicity and cost efficiency of this recipe will be very attractive to families. However I would expect that the best way to get this recipe to my audience would be by including it in specialty cookbooks. I will give very simple, yet complete instructions on how to prepare this meal, and provide visual aid for people to easily learn how to prepare this meal.
Medium:
I expect that I would advertise this recipe to families through an internet database of recipes, or in specialty cookbooks for families. I believe these would be the best way to advertise this recipe because it is very simple and most mass produced cookbooks have very involved recipes.
Arrangement:
My recipe would start as a very simple list of ingredients. It would have a title that was very forward. Below that I would have a list of steps that had a picture of the step listed.
At the bottom I would simply show how my dished turned out and how they can be served.
Testing:
Because the recipe has sausage in it I would expect that a crowd of vegetarian families or people looking for variety in their meals would find great respect for a squash variation. The cooking process would be very much the same and would offer an easy alternative to the meat. The time of preparation can also vary from family to family depending on the heat used and how precisely the recipe is followed. If a family has a specific way they normally make rice it would be very easy to integrate this into the recipe.