Each group will produce a brief printed Proposal (~2-3 pages) that articulates how the group's brochure advances the client's goals. The client will use these Proposals to understand how each group has contributed to the overall campaign. View this Proposal as a pitch: an opportunity to explain to the client how your brochure has been conscientiously designed to be effective.

Excellent Proposals will be informative and persuasive, and they will demonstrate that the group has taken the client's feedback into account when crafting their materials. Excellent Proposals also will directly connect with the corresponding brochure, and be in a finished, polished format incorporating appropriate grammar and mechanics. Students are encouraged to consult the information about proposals in TCT chapter 21 for guidance.

Please bring in two printed copies of your Client Proposal: one for the client and one for me.