| Criterion |
Description |
Points (0–4) |
| Content |
The Press Release has an explicit purpose. It announces a newsworthy event and addresses the 5W & H questions accurately. It ethically addresses the issue from the affected company's perspective. |
|
| Audience |
The Press Release primarily targets media personnel but remains aware of secondary and unintended readers. |
|
| Structure |
The Press Release is concise (~300–500 words) and its arrangement favors discrete units (instead of large blocks of text) that lead from one to another. Its headline specifically communicates the document's purpose, and the most important information appears in the initial sentences. |
|
| Mechanics |
The Press Release's grammar and spelling reflect the conventions of Edited American English. |
|
| Format |
The Press Release speaks in the 3rd person and contains the genre's expected formal elements: - FOR IMMEDIATE RELEASE or Hold indicator
- Headline
- Date and location
- Body
- Media contact information
- (Optional) Company information blurb
- ### or ENDS
|
|
Total: ___ / 20
These sample Press Releases from previous students may be useful:
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