Calendar

 This course calendar is subject to change throughout the semester. Gray rows indicate online periods (Thursdays); white rows indicate in-class periods (Tuesdays). Unless otherwise indicated, agenda items scheduled for online periods are due before midnight of the same day.

Date Due at 3:30 pm Agenda
Aug. 23
• Watch course introduction video
• Submit Personal Introductions Post
Aug. 28 • Print and sign course contract
• Read The Essentials ch. 1
• Read Corporate Communication Project information
 • Complete Reading Quiz 1
• Introduce course/discuss Professional Writing
• Introduce Corporate Communication Project
• Complete crisis analysis activity
Aug. 30 • Complete Intention Document
• Read The Essentials ch. 2
• Read The Essentials ch. 3		 • Complete Reading Response 1 
• Complete Reading Response 2
Sept. 4 • Read The Essentials ch. 8
• Complete Crisis Analysis Report

 • Complete Reading Quiz 2
• Discuss professional ethics
• Share Crisis Analysis Reports
Sept. 6 • Read The Purdue OWL's information about writing press releases
• Read MediaCollege.com's information about formatting press releases
• Read The Houston Chronicle's information about writing crisis press releases
• Read bizfluent's information about writing crisis press releases
• Read GM's press release		 • Complete press release activity
Sept. 11
No class
Sept. 13
No class
Sept. 18
No class
Sept. 20
No class
Sept. 25
No class
Sept. 27
No class
Oct. 2
No class
Oct. 4
No class
Oct. 9 • Submit draft Press Release • Complete Press Release draft workshop
• Generate Press Release rubric
Oct. 11 • Read The Essentials ch. 7
• Read all four sections of The Purdue OWL's information about writing memos
• Read this prospective GM internal memo
• Read "Time for Your Business to Apologize on Video?"
• Read "The Effective Video Apology 'DOs' and 'DON'Ts'"
• Watch GM's video message		 • Complete internal memo activity
• Complete video message activity
Oct. 16 • Submit draft Internal Memo
• Submit draft Video Message outline (brief description of speaker and scene with a preliminary script)		 • Complete Internal Memo draft workshop
• Generate Internal Memo rubric
• Complete Video Message draft workshop
• Generate Video Message rubric
Oct. 18 • Read The Essentials ch. 10 (video discussion)
• Read Instructions Project information		 • Complete Reading Response 3
Oct. 23 • Submit Press Release
• Submit Internal Memo
• Submit Video Message (as an emailed link or uploaded file)		 • Discuss Materials Analysis
• Discuss Postmortem
• Introduce Instructions Project
• Complete instructions exercise
• Discuss Intention Document
• Discuss Design Plan
Oct. 25 • Submit Intention Document • Submit Design Plan
Oct. 30 • Submit Materials Analysis
• Submit Postmortem		 • Share Design Plans
• Review usability testing
• Generate Instructions rubric
• Discuss Materials Analysis
• Discuss Postmortem
Nov. 1 • Read The Essentials ch. 5 & 6 (video discussion) • Complete Reading Response 4
• Complete Reading Response 5
Nov. 6 • Read this information about usability testing
• Submit Draft and Usability Test 1 		• Complete usability workshop 1
Nov. 8 • Submit Draft and Usability Test 2 • Complete usability workshop 2 (by the end of Friday, Nov. 9)
Nov. 13 • Submit Instruction Set (bring tangible works to class or upload electronic ones directly) • Introduce Service Learning Project
• Discuss Intention Document
• Discuss Progress Reports
• Form groups
• Begin and share Gantt Chart
Nov. 15 • Submit Intention Document
• Read The Essentials ch. 9 (video discussion)		 • Complete Reading Response 6
Nov. 20 • Submit Materials Analysis
• Submit Postmortem		 • Discuss Client Report
• Discuss Client Presentation
• Develop Service Learning Project
• Submit Progress Report 1
Nov. 22   No class
Nov. 27 • Submit draft Client Materials (one per group brought to class) • Discuss Postmortem
• Develop Service Learning Project
• Submit Progress Report 2
• Complete IDEA evaluations
Nov. 29  • Read The Essentials ch. 11 (video discussion) • Complete Reading Response 7
Dec. 4  • Read The Essentials ch. 4 (video discussion) • Complete Reading Quiz 3
• Review Self Assessment
• Revise Service Learning Project
• Submit Progress Report 3
Dec. 6  • Read The Essentials ch. 12 (video discussion) • Complete Reading Response 8
Dec. 12
(3:00)		 • Finalize Client Materials
 • Deliver Client Presentations
   • 3:00—Internal Client Calendar
   • 3:10—Graphic Items Portfolio
   • 3:20—Corporate Customer Report
   • 3:30—Social Media Marketing Plan
   • 3:40—Local Partnership Feasibility Report
• Submit Postmortem (due before midnight)