The International Olympic Committee (IOC) has asked Chicago to re-design its 2016 Olympic logo.

Last October, Chicago officials unveiled a logo as the visual element of their 2016 Olympic bid. The logo featured a torch with a flame that resembled the city’s skyline. It was designed to commemorate Chicago’s architectural style, while focusing on the idea of “a city that rose from the ashes” during the 1871. The orange flame looked a lot like the famous Sears Tower, whereas, the colored blue and green torch’s body represented Lake Michigan and the city’s park system including Millennium Park, respectively.

Created by Chicago-based VSA Partners Inc., the 2016 Chicago Olympic logo was featured on billboards and various merchandises including T-shirts, before it was finally turned down by the IOC earlier this week.

According to the officials of IOC, Chicago’s logo was rejected because the IOC rules stated that the candidate city logos should not “contain the Olympic symbol, the Olympic motto, the Olympic flag, and/or any other Olympic-related imagery, such as flame, torch, medal, etc.” This is in accordance to protect and advance the Olympic movement.

Chicago’s officials heartily accepted the proposal of the IOC, as it was done in the best interest of the Olympic Games. Patrick Sandusky, a spokesman for Chicago 2016, commented: “Our logo was fantastic for the domestic phase. It talked about our lake, our skyline, and our parks. We still could have that in our new logo. We just have to spend time thinking about what the best logo would be (going forward). We’re confident that we’ll have an equally fantastic logo for the international phase.”

For now, we have to wait and see what the designers will come up with this time. All eyes and hopes will be on the launch of the new Chicago 2016 logo due later this year. We, too, hope that the new logo incorporates the creativity and style of the previous one, while also fulfilling the IOC requirements.

Chicago is a candidate in the United States bid for the 2016 Olympic Games. The final selection will be made by the International Olympic Committee on October 2, 2009 in Copenhagen, Denmark from a bunch of international contenders.

Accounting is a process that primarily discloses financial information of the company. It is generally used by the decision makers, including managers, investors, tax authorities, etc., to allocate resources inside and outside of the company. Accounting is also termed as the “Language of Business”. Thus, many accounting firms have taken a visible and more prominent shape in the mainstream business world.                  

Like many businesses, accounting firms need proper marketing strategies for their promotion and success. They need to incorporate the integrity and value of the accounting business, while focusing on drawing recognition and customers’ trust. Thus, an accounting logo that visualizes these appropriate accounting elements may aspire to attract the audience towards the company and its business.    

Elements of Accounting Logo:
Following are the elements most widely used in designing accounting logos:

Colors in Accounting Logo:
The success of an accounting logo, to a large extend, depends upon the color scheme. A right color scheme with appropriate design can result in the success of an accounting logo, whereas, a wrongly adopted one may result in the failure.

In accounting logos, blue, green and shades of black are widely used and all for good reasons. The color green indicates stability and endurance in an accounting logo, and is generally associated with money. Blue, on the contrary, denotes power, knowledge and integrity; while black represents strength and authority in an accounting logo. These colors further demonstrate elegance, prestige and simplicity in an accounting logo.

Fonts in Accounting Logo:
The fonts, used in an accounting logo, must compliment the rigid significance of the accounting profession with simple and expressive typefaces. Fonts like Times New Roman and Arial are widely used in accounting logos as they simply display the text without much confusion. They further have the ability to reach out to the audience and grab attention of the customers.

Style in Accounting Logo:
Generally, the style in an accounting logo depicts financial integrity of the business and associates the firm with it. Simplicity, character and relevancy are the attributes that together define an accounting logo.