The grade for Project 1 is based upon three main components: the Design Plan, the Final Website, and the Evaluation Memo. (Other activities, including drafts and meetings with the organization's contact, are homework grades, and they do not factor into the Project 1 grade.) The Design Plan and the final website are graded holistically. This means that they do not lose a set number of points based upon specific errors; they are evaluated upon their overall rhetorical effectiveness. These scores will be the same for each group member. The evaluation memo scores will be individual. The evaluation memo asks each group member to rate the contributions of all group members on a scale from 1 to 10. Each individual's score will be an average of these evaluations.

There are 100 total possible points.

Design Plan: (0-10 points)

Excellent Design Plans will:

• explicate the goals of the website and how it achieves them
• demonstrate analysis of the website's audience, context, purpose, strategies, medium, and arrangement
• be in a concise, professional, polished format appropriate to the audience and situation
• display grammar and mechanics appropriate to situation

Final Website: (0-80 points—the website that is selected by the organization will receive the full 80 points)

Excellent websites will:

• be made according to the specifications of the organization
• respond to feedback provided by the organization's contact person
• target a specific audience for a specific purpose
• have a functional and useable navigational structure
• have a consistent, appealing visual style
• be thoroughly professional and polished

Evaluation Memo: (0-10 points)

Evaluation memo assessments are individual, and based upon the scores provided by the group