Project 2 comprises four deliverables: the CD package, the CD package design plan, the promotional material, the promotional material design plan. The 1-2 page reading documents are two-point homework grades, and do not factor into the Project 2 grade. The four deliverables are graded holistically. This means that the components of Project 2 do not lose a set number of points based upon specific errors; they are evaluated upon their overall rhetorical effectiveness. There are 100 total possible points. The breakdown is as follows:

• CD package (0-40 points)
• CD package design plan (0-10 points)
• Promotional material (0-40 points)
• Promotional material design plan (0-10 points)

CD Package and Promotional Materials:

Excellent CD packages and promotional materials will:

• achieve a specific purpose by targeting a specific audience
• have a professional, polished appearance appropriate to a commercial product
• demonstrate coherence between the design plan and the resulting work
• display grammar and mechanics appropriate to situation in both material and design plan

Design Plans:

Excellent design plans will:

• explicate the goals of the CD package or promotional material and how it achieves them
• demonstrate analysis of audience, context, purpose, strategies, medium, and arrangement
• be in a concise, professional, polished format appropriate to the audience and situation
• display grammar and mechanics appropriate to situation