A strategy is any part of your communication that you can change in order to better achieve your purpose. This is the step where you look at your audience and context and think of the most effective way to convey your message.Your strategy needs to address title, size of title, color of title, typeface title, size of paper, color of paper, first word, placement of first word, second word, tone or mood set by first and second words, use of photographs, and so on.To come up with strategies for your communication, you need to:

1. Generate a lot of different possible strategies.
2. Use your statement of purpose to help you decide which strategies are most appropriate for your rhetorical situation

In summation: a strategy is your plan of attack, your manifesto, it includes medium, arrangement, and everything your audience sees and hears.