make 7 up yours

I agree with your blog. I think that as shocking as it was, it was a very effective commercial. For months afterwards, people were buying those green "Make 7 Up Yours" T-shirts, and wearing them around. Thats advertising right there. So even if people hadn't seen the commercials, they would most likely see the shirts, and most likely figure out what it was promoting.

Another interesting thing that I noticed was in the commercial itself; it shows the main actor as the actual advertising person who is trying to show people his new slogan, which happens to be shocking. I find it ironic that its exactly what the commercial is doing... but its just acted. Not sure how to word it, but its interesting.

I agree that the 7 up yours was a shocking commerical series and targeted the younger population while annoying/insulting the older population. I think that the company thought losing some older buyers while gaining some new buyers would probably be more lucrative. As in older buyers aren't going to live as long, but if they get the new buyers, they could possibly have them for life which equals lots of money. So in the end, I think the choice of chosing a certain demographic over another is made based on which is the best long term investment. This can be related to CDs in that an effective CD campaign targets its intended audience, while not caring that much how the nontarget audience reacts. If it is offensive, then the offended person may tell their friends about it and their friends may actually be the intended audience.

I loved these commercials. They were hilarious. As for effectively reaching their audience they definitely did so with the rather untraditional commercial practices. I mean the obvious insults to the older generation in the "Show us your Can" commercial was disturbing, but by all means they were saying "good bye, now we want a new younger crowd."

7 Up made a risking move, but what younger crowd doesn't insult the older crowd. 7 Up was doing just what they wanted to reach the youth, and effectively...just might have been slightly overboard as they might of lost some youth with the insulting.

I always enjoyed these ads because they show a way people can be insulting and not realize it. The use of this to market pop/soda definitly targets younger people, but I don't think they're losing much of the older market as such drinks are primarily for younger folks. What I thought was interesting was that using a comedian seems better than using a random person in the ad. I wonder if, since comedians are generally expected to make humerous, somewhat insulting comments, that any "shock" factor is lessened and made more acceptable? I think the shirt design would work slightly better if they added the iconic red dot to the 7up word on the front, and perhaps a 7up bottle on the back.

I agree that newer advertisements are mostly going for younger demographics. Most sales come from the younger generations. I dont see the 7up commercials going for older demographics. As for the project this commercial and others show that a general icon can promote the product and not have to show the product. If someone was to go down the street and just heard "make 7 up yours" they have a high percentage to want a 7up.

It is interesting to see how effective youth targeted marketing campaigns can be. Does this mean that the youth of our society are easily influenced, or that the youth, in one way or another, is responsible for a majority of their market share?

Whatever it is, the commercial was still classic.