Corporate Communication Project Rubric

jtirrell's picture

The votes are in, and American Apparel's rubric has been chosen by the class. This is what I will use to score your Final Maps.


Press Release:

Content (5)
     • Tone
     • Clarity
     • Vocabulary
     • Grammar
     • Structure (intro, body, conclusion)
Purpose (5)
Audience Awareness (5)
Overall Professionalism (5)
Total Points: 20
(20% of grade)


Memo:

Content (5)
     • Tone
     • Clarity
     • Vocabulary
     • Grammar
     • Structure (intro, body, conclusion)
Purpose (5)
Audience Awareness (5)
Overall Professionalism (5)
Total Points: 20
(20% of grade)


Recorded Message:

Content (4)
(Video Message)
     • Attire/Setting/Lighting
     • Transitions/Effects
     • Appropriate Length
     • Concision
(Audio Message)
     • Appropriate Voice
     • Music/Effects
     • Appropriate Length
     • Concision
Tone (4)
Clarity (4)
Audience Engagement (4)
Overall Professionalism (4)
Total Points: 20
(20% of grade)