Off-Campus Food Dollars Critical Resource Analysis

The Wisdom of Crowds by James Surowiecki

Healthy You Group

.

The Wisdom of Crowds by James Surowiecki is similiar to our book "Groundswell winning in a world transformed by social technologies" in the way that it emphasizes the power that a group can have compared to an individual. People can come together online, create groups and bring an issue into the national spotlight.

Another similarity between these two books is that they both emphasize the importance of catering to the audience or consumer. We need to be aware of the size and variety of the crowd and gear our messages towards them to ensure accuracy. If we ignore the audience and their feedback then it will make it very difficult for our group to succeed.