Summary:The Corporate Communication Project asks students working in groups to analyze and respond to a real-world corporate crisis that has occurred within the last five years. (The class will examine the grounding of several JetBlue airplanes due to ice storms in February 2007 as a case study.) Groups will put themselves in the place of the corporation's public relations team and produce three separate but related materials for three distinct audiences:
All of these materials should address the crisis in a professional, ethical, rhetorically-effective manner. To turn in these materials, groups will collect their printed press release, a printout of their emailed internal memo, and a CD with their recorded message burned onto it in a single folder with all group members' names on it. Instructor's Note: It is likely that some of the corporate crises groups select already have corresponding responses online (such as press releases). This may present the temptation to borrow heavily from these documents while composing our materials. However, this project requires groups to produce original documents, so I will check for similarities between any official and student versions of these texts. (This of course does not mean that groups are forbidden to draw rhetorical strategies from official materials or other professional models.) Groups:
Deliverables:
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