| Date |
Due Today |
In Class |
Assignment for Next Time |
| 1/13 |
|
• Course introduction
• Sign course contract
• Create Google Accounts
• Comment on Personal Introductions post
• Introduce Corporate Communication Project
|
• Read "JetBlue Apologizes after Passengers Stranded"
• Read JetBlue's Customer Bill of Rights
• Watch this video from contemporary JetBlue CEO David Neeleman
• Read "Be the Guy with the Megaphone"
|
| 1/18 |
|
• Address Corporate Communication Project Questions
• Discuss JetBlue case study |
• Read TCT Chapter 5: Ethics in the Technical Workplace
• Read Luntz "The Ten Rules of Effective Language"
• Read Parsons Ethics in Public Relations: A Guide to Best Practice excerpt
• Read Ruff and Aziz Managing Communications in a Crisis excerpt
• Read the front-page announcement "Traits of Effective Reading Responses"
• Complete Reading Response #1
|
| 1/20 |
• Reading Response #1 |
• Discuss professional ethics
• Begin Crisis Analysis |
• Complete Crisis Analysis |
| 1/25 |
• Crisis Analysis |
• Share Crisis Analyses
• Vote on crises to pursue in groups
• Sign up for groups |
• Read TCT Chapter 4: Working in Teams
• Read Jalajas and Sutton "Feuds in Student Groups"
• Complete Reading Response #2 |
| 1/27 |
• Reading Response #2
|
• Team-building exercise
|
• Watch "Google Docs in Plain English"
• Look through Google Spreadsheet help
• Read the Wikipedia entry on Gantt Charts
• Watch "Making a Gantt Chart with Google Docs"
|
| 2/1 |
|
• Discuss Google Docs
• Begin Gantt Chart
|
• Read TCT Chapter 3: Readers and Contexts of Use
• Read TCT Chapter 8: Organizing and Drafting
• Complete Reading Response #3
|
| 2/3 |
• Reading Response #3 |
• Readers and contexts exercise
• Begin Design Plan |
• Read This information about formatting a press release
• Read "Press Release Format Guidelines"
• Read "10 Essential Tips for Writing Press Releases"
• Read some FDA press releases
• Read this Marler Clark press release
• Read this Diamond Pet Food press release
|
| 2/8 |
|
• Discuss Press Release |
• Read TCT Chapter 17: Letters and Memos
• Read all four parts of The Purdue Online Writing Lab's information about memo writing
|
| 2/10 |
|
• Discuss Internal Memo
• Discuss making audio recordings |
|
| 2/15 |
|
• Discuss making video recordings
• Address remaining Design Plan questions
|
• Complete Design Plan
|
| 2/17 |
• Design Plan
|
• Construct materials rubric
• Discuss Materials Analysis
• Discuss Postmortem |
• Press Release draft
• Internal Memo draft
• Recorded Message draft
|
| 2/22 |
• Press Release draft
• Internal Memo draft
• Recorded Message draft
|
• Draft materials conferences
- Bausch & Lomb Team Awesome (8:00)
- KFC Four Best Friends (8:15)
- Mattel Team America (8:30)
- Mattel Dream Team (8:45)
|
|
| 2/24 |
|
• Finalize materials rubric
• Exam #1 review |
• Press Release due
• Internal Memo due
• Recorded Message due
• Materials Analysis due
• Postmortem due |
| 3/1 |
• Press Release
• Internal Memo
• Recorded Message
• Materials Analysis
• Postmortem |
• Introduce Instructions Project
• Complete Exam #1 study guide
|
|
| 3/3 |
|
• Exam #1 |
• Read TCT Chapter 20: Instructions and Documentation
• Read TCT Chapter 10: Designing Documents and Interfaces
• Read Instructor Commentary: Instructions
• Read Instructor Commentary: Design
• Complete Reading Response #4 |
| 3/8 |
• Reading Response #4 |
• Discuss creating instruction sets
• Discuss design |
• Relevant Instruction Set Analysis due |
| 3/10 |
• Relevant Instruction Set Analysis
|
• Discuss Relevant Instruction Set Analyses
• Create class rubric
• Discuss Design Plan |
• Design Plan due |
| 3/15 |
|
Spring Break: No Classes
|
|
| 3/17 |
|
Spring Break: No Classes |
|
| 3/22 |
• Design Plan |
• Discuss Design Plans
• Production workshop over Microsoft Word and Microsoft Publisher |
• Read TCT Chapter 12: Revising and Editing for Usability
• Read Instructor Commentary: Usability
• Complete Reading Response #5 |
| 3/24 |
• Reading Response #5 |
• Discuss usability
|
• Drafts and Usability Tests due
• Listen to this Planet Money podcast
• Examine both bank privacy disclosures: the complicated one and the simplified one
• Complete Reading Response #6 |
| 3/29 |
• Drafts and Usability Tests
• Reading Response #6 |
• Conduct usability tests
• Production workshop over Adobe InDesign |
|
| 3/31 |
|
• Draft materials conferences |
• Final Instruction Sets due
• Materials Analysis due
• Postmortem due |
| 4/5 |
• Final Instruction Sets
• Materials Analysis
• Postmortem |
• Introduce Service Learning Project
• Exam #2 review
|
|
| 4/7 |
|
No Classes |
|
| 4/12 |
|
• Exam #2
|
|
| 4/14 |
|
• Contact clients |
|
| 4/19 |
|
• Review progress
• Discuss Project Logs
• Discuss Materials Presentation
|
• Read TCT Chapter 16: Preparing and Giving Presentations
• Complete Reading Response #7 |
| 4/21 |
|
No Classes |
|
| 4/26 |
• Reading Response #7
|
• Review progress
• Discuss Materials Analysis
• Discuss Postmortem
|
• Materials Presentation due
|
| 4/28 |
• Materials Presentation
|
• Materials Presentations
• Establish Client Materials rubric |
• Client Materials due
• Materials Analysis due
• Postmortem due
|
| 5/2 |
• Client Materials
• Materials Analysis
• Postmortem
|
No Classes |
|