Each student will produce a report of no more than two pages that characterizes a corporate crisis and its effects. This document is a form of executive summary. Students should consider themselves part of the corporation's PR team characterizing the crisis for corporate management as though it is occurring now. The document should adhere to the following structure:

• Summary of the crisis (the situation and its causes)
• Discussion of how relevant parties (customers, employees, investors, partners, etc.) are being affected citing specific groups
• Depiction of media response through reference to specific texts (newspaper and periodical articles, television reports, YouTube videos, blog posts, Facebook groups/pages, Twitter trends, etc.)
• Recap of the situation and brief recommendations about how to manage it from a public relations standpoint

Excellent Crisis Analyses will succinctly portray the situation in a comprehensible, finished format suitable for a corporate management readership (including appropriate grammar and mechanics). Each student will have one minute to share his or her Crisis Analysis with the class. The class will select a limited number of crises to pursue in groups during the next phase of the project. Authors whose crises are chosen by the class will receive individual bonus points and function as group leaders.