The Press Release will be submitted as an email attachment.
| Criterion |
Description |
Points |
| Audience |
The Press Release is for a media personnel primary audience but responsive to the appropriate secondary and tertiary audiences. |
0-4 |
| Introduction |
The Press Release clearly states the vital information at the beginning. |
0-4 |
| Content |
The Press Release's content is brief but descriptive (addressing the 5W and H questions) and about a newsworthy event. |
0-4 |
| Format |
The Press Release contains the appropriate formal elements in the conventional arrangement. |
0-4 |
| Mechanics |
The Press Release displays grammar and language appropriate to the situation and audience. |
0-4 |
Total: ___ / 20 |