| Date |
Due Today |
In Class |
| Jan. 9 |
|
• Do course introduction
• Sign course contract
• Create Google accounts (if needed) |
| Jan. 11 |
• Read TCT ch. 1: Communicating in the Technical Workplace
• Complete Personal Introductions post |
• Reading Quiz
• Share Personal Introductions
• Introduce Corporate Communication Project |
| Jan. 14 |
• Read TCT ch. 2: Readers and Contexts of Use
• Read "JetBlue Apologizes after Passengers Stranded"
• Read JetBlue's corresponding press release
• Watch this video from contemporary JetBlue CEO David Neeleman
• Watch this video from passengers stuck in the JetBlue terminal during the ice storm
|
• Discuss JetBlue case study
• Complete Readers and Contexts activity |
| Jan. 16 |
• Read TCT ch. 4: Ethics in the Technical Workplace
• Bring in topic idea |
• Reading Quiz
• Discuss professional ethics
• Discuss topic ideas |
| Jan. 18 |
• Read TCT ch. 9: Activity Reports
• Read TCT ch. 10: Analytical Reports |
• Reading Quiz
• Discuss reports
• Discuss Crisis Analysis |
| Jan. 21 |
• Complete Crisis Analysis (submit via email by midnight) |
No Class |
| Jan. 23 |
• Read This information about formatting a press release
• Read "Press Release Format Guidelines"
• Read "10 Essential Tips for Writing Press Releases"
• Read some FDA press releases
• Read this Marler Clark press release
• Read this Diamond Pet Food press release
|
• Do press release activity
• Generate Press Release rubric |
| Jan. 25 |
• Read TCT ch. 5: Letters, Memos, and E-Mail
• Complete Internal Memo activity |
• Reading Quiz
• Discuss internal memos
• Generate Internal Memo rubric |
| Jan. 28 |
• Read TCT ch. 23: Using Social Networking Tools (Web 2.0)
• Read "Time for Your Business to Apologize on Video?"
• Read "The Effective Video Apology 'DOs' and 'DON'Ts'"
|
• Do video message activity
• Generate Video Message rubric |
| Jan. 30 |
|
• Video production workshop |
| Feb. 1 |
• Draft Press Release
• Draft Internal Memo
• Draft Video Message |
• Discuss Materials Analysis
• Discuss Postmortem
• Discuss submitting final project materials
|
| Feb. 4 |
|
• Draft workshop
• 10:00—Hill
• 10:05—Davis
• 10:10—Rogers
• 10:15—Whitehead
• 10:20—Young
• 10:25—Valcour
• 10:30—Martinez
|
| Feb. 6 |
|
• Draft workshop
• 10:00—Stone
• 10:05—Earp
• 10:10—Trusler
• 10:15—Autry
• 10:20—Kerbow
• 10:25—McLoughlin
• 10:30—Bowman
|
| Feb. 8 |
|
• Draft workshop
• 10:00—Agresta
• 10:05—Rotchford
• 10:10—Hefferon
• 10:15—Neininger
• 10:20—Brown
• 10:25—Shiflett
|
| Feb. 11 |
• Complete Press Release
• Complete Internal Memo
• Complete Video Message
• Complete Materials Analysis
• Complete Postmortem |
• Introduce Instructions Project
• Do Instructions Activity |
| Feb. 13 |
• Read TCT ch. 7: Instructions and Documentation
• Read TCT ch. 20: Revising and Editing for Usability
|
• Reading Quiz
• Discuss instructions
• Discuss usability testing
• Do Usability Activity |
| Feb. 15 |
• Read TCT ch. 18: Designing Documents and Interfaces
• Read TCT ch. 19: Creating and Using Graphics
|
• Reading Quiz
• Do Document Design Activity
• Discuss document design
• Discuss graphics
|
| Feb. 18 |
|
• Complete Guide Booklet Design Plan |
| Feb. 20 |
• Guide Booklet draft (two print copies) and usability test (four print copies) |
• Administer usability tests
|
| Feb. 22 |
|
• Generate Guide Booklet rubric
• Rubric vote |
| Feb. 25 |
• Complete Guide Booklet (submitted as an email attachment in .pdf format) |
• Begin Guide Booklet Materials Analysis
• Begin Poster Design Plan |
| Feb. 27 |
• Complete Guide Booklet Materials Analysis
• Complete Poster Design Plan
• Poster draft (electronic version) and usability test (three print copies) |
• Administer usability tests
• Do Sample Poster Activity |
| Mar. 1 |
|
• Generate Poster rubric
• Score sample poster 1
• Score sample poster 2
• Rubric vote |
| Mar. 4 |
|
No Class
|
| Mar. 6 |
|
No Class
|
| Mar. 8 |
|
No Class
|
| Mar. 11 |
• Complete Poster (submitted as an email attachment in .pdf format) |
• Begin Poster Materials Analysis
• Begin Package Insert Design Plan |
| Mar. 13 |
• Complete Poster Materials Analysis
• Complete Package Insert Design Plan
• Package Insert draft (electronic version) and usability test (three print copies) |
• Administer usability tests
|
| Mar. 15 |
|
• Generate Package Insert rubric
• Rubric vote |
| Mar. 18 |
• Complete Package Insert (submitted as an email attachment in .pdf format) |
• Begin Package Insert Materials Analysis
• Begin Postmortem |
| Mar. 20 |
• Complete Package Insert Materials Analysis
• Complete Postmortem
|
• Student interviews
• 10:00—Shiflett, Brown
• 10:10—Neininger, Hefferon
• 10:20—Rotchford, Agresta
• 10:30—Bowman, McLoughlin
• 10:40—Kerbow, Autry |
| Mar. 22 |
|
• Student interviews
• 10:00—Trusler, Earp
• 10:10—Stone, Martinez
• 10:20—Valcour, Young
• 10:30—Whitehead, Rogers
• 10:40—Davis, Hill |
| Mar. 25 |
|
• Introduce Service Learning Project
• Do group activity
|
| Mar. 27 |
• Read TCT ch. 3: Working in Teams
|
• Reading Quiz
• Client visit
• Do Google Document Activity |
| Mar. 29 |
|
No Class
|
| Apr. 1 |
• Client materials draft (due by 8:00pm in .pdf format) |
• Draft workshop
|
| Apr. 3 |
• Read TCT ch. 21: Preparing and Giving Presentations
|
• Reading Quiz
• Discuss Proposal
• Discuss Presentation
• Do presentation activity |
| Apr. 5 |
|
• Survey link
• Respond to client feedback
|
| Apr. 8 |
• Complete English Department Graduate Program Materials
• Complete English Department Graduate Program Proposal
• Complete English Department Graduate Program Presentation
|
• Discuss Postmortem
• Client presentations
|
| Apr. 10 |
• Complete English Department Graduate Program Postmortem |
• Client visit
|
| Apr. 12 |
|
• Finish articulating client's needs
• Review Publisher
• Do Google Document Activity |
| Apr. 15 |
• Recruitment poster draft
|
• Review InDesign
• Draft workshop
|
| Apr. 17 |
• Advertisement poster draft
|
• Review TealWare
• Draft workshop
|
| Apr. 19 |
• Event solicitation poster draft
|
• Draft workshop |
| Apr. 22 |
|
• Due date vote
• Review Proposal
• Review Presentation |
| Apr. 24 |
|
• Respond to client feedback |
| Apr. 26 |
|
• Respond to client feedback/finish materials |
| Apr. 29 |
• Complete TealTV Materials
• Complete TealTV Proposal
• Complete TealTV Presentation | • Client presentations
• Group 1 (9:30)
• Group 3 (9:40)
• Group 2 (9:50)
• Group 5 (10:00)
• Group 4 (10:10) |
| May 1 |
• Complete TealTV Postmortem (by midnight) |
|