The URL for your Video Message should be submitted in body of an email.
| Criterion |
Description |
Points |
| Apology |
The message begins with a sincere apology that accepts responsibility. |
0-4 |
Discusses restitution
|
The message appropriately addresses the current issue and how it is being resolved. |
0-4 |
| Discusses prevention |
The message appropriately addresses what will prevent future occurrences of the issue. |
0-4 |
| Makes closing appeal to customers |
The message closes with a sincere statement of the company's desire to regain customer trust. |
0-4 |
| Visual presentation |
The message's visuals, including but not limited to the scene, background, speaker's appearance, and titles, are appropriate and effective. |
0-4 |
Total: ___ / 20 |