| The Guide Booklet will be submitted as an email attachment in .pdf format. 
| Criterion | Description | Points |  
| Design Principles | The Guide Booklet follows the five design principles discussed in TCT chapter 18 (balance, alignment, grouping, consistency, contrast). | 0-4 |  
| Purpose and Audience | The Guide Booklet's purpose and audience may be clearly inferred. | 0-4 |  
| Language | The Guide Booklet's language is suited for an audience of incoming UNCW freshmen. | 0-4 |  
| Information | The Guide Booklet's content is functional, specific for its audience, and appropriate for distribution by the university. | 0-4 |  
| Mechanics | The Guide Booklet displays appropriate grammar and spelling. | 0-4 |  Total: ___ / 20 |