Information about the client's needs

• .pdf document (accessible online and in print)
• Textual content is provided and we shouldn't change it
• We’re mostly dealing with format
• Audience
• Prospective/current grad students
• The document should make them excited and energetic about their opportunities in grad school and beyond
• Context
• Physical context is online (perhaps linked to grad. program webpage) and a short, printed format for circulation
• Economic context may involve employment or a decision to invest more years in higher education
• Tuition waivers and assistantships are available for graduate school
• Purpose 
• Graduate program recruitment and opportunites for current students
• Design
• Format/genre is up to us
• Multimedia use is up to us 
• We must not violate intelelctual property laws
• There are official UNCW logos but not one for the grad program
• We can design for color but we also want to test how a printed version would appear in grayscale (for mass reproduction)