Jet Blue crisis
The article that I found to be pretty interesting concerning the Jet Blue crisis was found on Forbes.com and was titled, "JetBlue's Survival School."
http://www.forbes.com/leadership/2007/02/20/neeleman-jet-blue-lead-cx_tw...
This article discussed how well CEO David Neeleman handled the Jet Blue crisis and that other companies should learn from his actions when handling this sort of situations. Many times CEO's try to hide from the problem or make excuses for what happened. This is exactly what Neeleman did not do. He went very public about what happened and appeared on many television broadcasts. He admitted to their problem, apologized, and promised that action would be taken to make sure a similar event never occurs. The most important thing that he did do was actually take action and show that they are going to reevaluate the way that things are done so that they can have answers if such a crisis occurs again.
I believe that this relates to our assignment because it shows that when you admit to your failures or problems, apologize, and have a plan of action to make changes to avoid that something like that never happens again, you are more likely to gain back customers confidence in your business. It compared in the article other CEO's who did not do these things and how it hurt the company and possibly even their careers. This can help us realize what needs to be done and what things need to be addressed in our press releases and our business letters.