Jetblue Crisis
I found this article very interesting related to our reading Jetblue’s crisis. It mainly focuses on the interview with David G.Neeleman, the founder and chief executive of Jetblue Airway and explains what the problem of this disaster was. He admitted that his company’s management was not strong enough to handle the situation. He concludes the major reason for this crisis to be the shoestring communication system that let pilots and flight attendants in the dark. Also the Jetblue’s low-cost operating structure contributed to lack of trained staff to tell pilots and flight attendants where to go and manually rebook passengers on other flights and handle misplaced bags.
Therefore, the strategy of inexpensive fare system has led to a thinning of staff making this result.
From this article, I found that communication skill is the most important in business industry to operate well not only in the normal but also in unexpected situation. Also I learned that low-cost operating structure is not always a good strategy for every industry. I believe even with small number of staffs working in Jetblue, if they had effective communication network they could have handled the situation better than they did.
http://select.nytimes.com/search/restricted/article?res=F40715F63E5A0C7A...