The JetBlue Crisis
The article I found was quite interesting. It gave an overview of everything that happened on that embarassing Valentine's Day for JetBlue. It had different analysts talk about what went wrong and exactly why it did. The part I found interesting was after the people got done bashing the company, they gave high remarks to the CEO on how he handled the situation. It gave examples of other companies that had a disaster and are no more. For example, the ValuJet crash in the Everglades, the ExxonMobil oil spill, and Enron. These companies did not try to get their respected reputations back, and in turn they are only a memory. After the bashing on JetBlue, the analysts commended on the efforts of CEO David G. Neeleman. He took every blame and did not try and put it on anyone but himself. He took full responsibility for his company's actions and made certain that things would change. This says alot about this man's character. He knew that for him to restore his company's great reputation, he was going to spend alot of money. After looking over the "Customer's Bill of Rights," it is very obvious that mistakes can be costly. However, this is the kind of person that seperates themselves from the rest. They take all of the blame and put fixing the situation in their own hands. There should be more CEO's of this calibur.
Here is the article:
http://www.netscape.com/viewstory/2007/03/04/jetblue-valentines-day-cris...