Jet Blue Finally Responds
The JetBlue crisis is a situation that everyone hopes they do not have to encounter. Being stranded on a plane for 11 hours without clean water or a restroom is not a desirable situation. For the Corporate Communication's project I thought one important part to consider before writing the press release, etc was what really happened. I kept questioning why people were stranded for so long. How is that possible? Why could they not merely walk off the plane? What were the lagistics that made the situation so hectic and complicated? Before a press release can explain what happened and what it intends to do about it the most important aspect is to understand why it happened in the first place so to prevent it from happening again.
The article I have choosen was posted on someone's blog that I found on the internet. It's titled "JetBlue Finally Responds." The author describes how he prompted JetBlue's media relations to answer questions proposed from a reader (a pilot for another airline company) in terms of what specific changes it intends to enact and what core issues it will be addressing relating to cancellations of flights. The letter is similar to what the former CEO of JetBlue describes in his press release on YouTube, but with much more detail. The letter written by Sebastian from JetBlue Corporate Communications explains the reglatory demands, caisos, and what changes have already been created. It appears in the letter that the company has already made great strides referencing bad weather in March where it was able to handle the situation much more effectively proving its progress.
http://jon8332.typepad.com/force_for_good/2007/05/jet_blue_finall.html