jetBlue Crisis
This article, from the New York Times, entitled "JetBlue’s C.E.O. Is ‘Mortified’ After Fliers Are Stranded" and is mainly focused on the situation of having a scarcity of workers when times where at the roughest point. The first problem and misjudgment the company made was not cancelling and delaying flights much sooner. Every other company had better plans set for the ice storm that went through the area. JetBlue tried handling the situation differently, thinking they could work through the weather and had to suffer the consequences for their actions. During the crisis, the C.E.O David G. Neeleman said he had many employees that were willing to help but just did not know how to. There were many corporate office employees that needed to be trained to work in different areas where work was needed the most. This article was very helpful for me because it made me realize that maybe I shouldn't take the approach of the company offering benefits to the employees like giving them money and free flights for being delayed for an allotted period of time, like said in their Bill of Rights, but to let customers know how the company will attack the situation with their employees if a similar events comes to happen again. The article also offered me a more solid background into the specifics of the actual crisis.
The link to the article:
http://www.nytimes.com/2007/02/19/business/19jetblue.html?ex=1329541200&...
Works Cited:
Bailey, Jeff. (February 19, 2007). JetBlue’s C.E.O. Is ‘Mortified’ After Fliers Are Stranded. The New York Times. Retrieved June 26, 2007 from http://www.nytimes.com/2007/02/19/business/19jetblue.html?ex=1329541200&...