JetBlue Article
The article I used can be found at this website:
http://crisisblogger.wordpress.com/2007/02/19/can-jetblue-recover/
The article begins by explaining hat JetBlue is in the middle of a major crisis, and then saying that they are dealing with a frenzy of bad press. One of the most important parts of the beginning of the article is when the author states:
The basic rules for response when things have gone wrong are:
1) Accept responsibility
2) Apologize and make restitution if possible
3) Clearly identify the changes that will be made to prevent recurrence
4) Identify how future reports on progress will be made
This sets the mood for the rest of the article because the author goes on to analyze JetBlue according to those four criteria. It is determined that JetBlue "does and doesn't" meet the first two criteria, and that the company does not meet the last two. Then, the author gives a small summary of what Mr. David Neeleman (Founder and CEO) did in response to the incident.
I feel that this article is useful to the project because it not only acknowledges that JetBlue encountered a serious problem, but it then gives the step they would need to fix the issue. By following then with the analysis of the company's actions so far, the author is showing that JetBlue may not recover from this incident, and the company may have a grim future as a result. The projection of the JetBlue's future is important because the direction a company is headed speaks volumes about the people behind it all.