Article on Jet Blue
This article titled "Jet Blues -- How NOT to Do Crisis Communications" is very interesting and I believe it will really help when writing our press release and business letter. The article is about how Jet Blue could have dealt with this situation and communicating with customers and employees better. An aspect of this article that I think will really help when doing research for this project is when the author talks about what Jet Blue should have done in this situation. She has a lot of good tips or pointers. I am going to use these when I write my press release and business letter. I was looking for many articles and after reading this one I thought it will be really helpful.
Here is the link to the article:
http://www.gettingattention.org/my_weblog/2007/02/jet_blue_where_.html