This is the YouTube video I found:
http://www.youtube.com/watch?v=SOo-tG9q2h0&mode=related&search=
After reading Chapter 1 in the Thomson Handbook on Writing and Rhetoric in Context, I understand that it is important to write in a manner that expresses your ideas and words in a way that will impact the reader. When writing a letter to a specific audience such as jetBlue Airways passengers, it is essential to make sure that the readers know that you understand their perspective and want to answer any concerns they may have in the letter. Chapter 1 also explained the importance of linking the knowledge, experience, and feelings to both the reader and the writer.
The readings about context and rhetoric showed me the importance of knowing your audience and anticipating each person’s reaction to your message. On page 10 of The Thomson Handbook, I thought it was very interesting that taking one word out of a film review that was negative and placing it in a different context, the film’s newspaper promos, would make it positive. This example showed how easily it is to change the context or for the audience to misinterpret something by the context.
The audience that we are addressing in this letter is the passengers and customers of JetBlue during the winter storm that occurred and caused hundreds of delays and cancellations. Many of these people were stranded in airports or even runways for a number of hours. After reading articles on this topic and listening to passengers' videos, these people were not very happy with the situations that they were put in because of these issues.
After reading about writing and the proper use of rhetoric, I know how important it is to focus your writing to the audience you are addressing. This is especially true if you are in a situation like JetBlue airlines. From the sources I found, I learned it was important for JetBlue to focus their response texts to alleviate the concern of the passengers. The video posted on the course webpage featured two men who obviously were disturbed about being stranded in the airport for such a long period of time.
I really liked the readings about rhetoric and writing and the different contexts that you must write in. I don't really ever think of who is going to be reading what I'm writing or what type of context I should write in, but after reading these chapters I will start to. It's important to put yourself in the readers shoes and try to think of how they will be reading your writing and any questions or thoughts they might have. In doing this you can put together a better writing and you will make it easier for the reader to enjoy and understand.