English 420Y - Business Writing Online

The audience that we are addressing in this letter is the passengers and customers of JetBlue during the winter storm that occurred and caused hundreds of delays and cancellations. Many of these people were stranded in airports or even runways for a number of hours. After reading articles on this topic and listening to passengers' videos, these people were not very happy with the situations that they were put in because of these issues.

After reading about writing and the proper use of rhetoric, I know how important it is to focus your writing to the audience you are addressing. This is especially true if you are in a situation like JetBlue airlines. From the sources I found, I learned it was important for JetBlue to focus their response texts to alleviate the concern of the passengers. The video posted on the course webpage featured two men who obviously were disturbed about being stranded in the airport for such a long period of time.

http://www.youtube.com/watch?v=SOo-tG9q2h0&mode=related&search=

I really liked the readings about rhetoric and writing and the different contexts that you must write in. I don't really ever think of who is going to be reading what I'm writing or what type of context I should write in, but after reading these chapters I will start to. It's important to put yourself in the readers shoes and try to think of how they will be reading your writing and any questions or thoughts they might have. In doing this you can put together a better writing and you will make it easier for the reader to enjoy and understand.

http://www.youtube.com/watch?v=SOo-tG9q2h0&mode=related&search=

http://youtube.com/watch?v=SOo-tG9q2h0

I believe that the Jet Blue crisis was effectively handled by the management given the circumstances. We need to consider that prior to this unfortunate incident, Jet Blue was an example for other airlines for their customer service standards. It was the first time that anything like this happened. I would like to give them some props due to couple of reasons. The situation was caused due to extreme weather conditions and later on due to government regulations on crew and aircraft flying times.

The crisis that afflicted Jet Blue was obviously mishandled at first, or it would not have been blown into the problem that it was. I agree completely with the articles that point out that Jet Blue was still a relatively young company and did not have the gift of wisdom in many of the decisions it made during the weather conditions that hit the country. This of course is not really an excuse for what happened to the Jet Blue customers, but I thought it helped established why some of the decisions that were made had been made.

After reading a few of the JetBlue crisis articles I have decided that Jet blue handled the situation of the crisis very well. I think that the CEO of the company Mr Neeleman did a very brave and wise think by addressing the people of the United States after the crisis happened. He could have always just stayed out of the public’s eye and let the whole thing just settle down itself. But on the other hand he knew that if he did that it would have brought the company really down even further down than it was already right after the crisis.

According to the article I researched and read earlier this week, I think that JetBlue did handle the situation effectively. JetBlue compensated their customers starting at $25 to a full refund, which in my opinion was really good for the company since not many airlines offer refunds especially if the quantity of customers was really large. The company spent millions of dollars in this, which definitely improved their image.