Week 4
By Monday, July 2, at midnight
- Read sample press releases before writing your press release. Press releases are available here: Also read:
- Corporate Communication Project Step 1: Press Release Due. Post your press release draft to the "Press release draft" Category.
- Respond with peer feedback to two other student press releases.
By Tuesday, July 3, at midnight
- This project focuses heavily on concise writing. Read Thomson Handbook Chapter 36 on Concise Sentences. Also read the Purdue Owl's page on Conciseness. Keep these principles in mind as you write, and edit your letters heavily with conciseness in mind.
By Wednesday, July 4, at midnight
- University Holiday. Enjoy your fourth!
By Thursday, July 5, at midnight
- Read Thomson Handbook Chapter 1 on Writing and Rhetoric in Context.
- Watch this Youtube video to get an impression of the JetBlue customer reaction.
- Find one other JetBlue customer online written or video response (for reading response).
Reading Response
- Consider the chapter on writing and rhetoric in the context of your writing for JetBlue. Then consider the audience materials you have collected. Who is the audience that you are addressing? What feelings, expectations, predictions, and desires do they hold? (Reference specifics from the audience documents you watched and located.) How do you plan on addressing them? How will the context shape that response?
By Friday, July 6, at midnight
- Corporate Communication Project Step 2: Letter Due. Post your business letter draft to the "Letter draft" category.
- Respond to two other student letters with feedback.
- Begin revising Corporate Communication Project, Due Wednesday, July 11.