| Date |
Due Today |
Period Agenda |
| Aug. 20 |
|
• Watch course introduction video
• Submit Personal Introductions Post |
| Aug. 25 |
• Print and sign course contract
• Read The Essentials ch. 1
• Read Corporate Communication Project information
|
• Complete Reading Response 1
• Introduce course/discuss Professional Writing
• Introduce Corporate Communication Project
|
| Aug. 27 |
• Read The Essentials ch. 2
• Read/watch "JetBlue Apologizes after Passengers Stranded"
• Watch this video from stuck passengers
• Read JetBlue's Customer Bill of Rights
• Read "Be the Guy with the Megaphone"
• Identify and review other sources about this event
|
• Complete Reading Response 2
• Begin crisis analysis activity |
| Sept. 1 |
• Complete crisis analysis activity
• Read The Essentials ch. 3
• Bring in two topic ideas |
• Complete Reading Response 3
• Discuss professional ethics
• Discuss JetBlue case study
• Discuss topic ideas
|
| Sept. 3 |
• Read Luntz: "The Ten Rules of Effective Language"
• Read Parsons: Ethics in Public Relations: A Guide to Best Practice excerpt
• Read Ruff and Aziz: Managing Communications in a Crisis excerpt
|
• Complete ethics activity
• Begin Crisis Analysis Report |
| Sept. 8 |
• Read The Essentials ch. 8
• Complete Crisis Analysis Report
|
• Reading Response 4
• Share Crisis Analysis Reports
|
| Sept. 10 |
• Read The Purdue OWL's information about writing press releases
• Read MediaCollege.com's information about formatting press releases
• Read The Houston Chronicle's information about writing crisis press releases
• Read eHow's information about writing crisis press releases
• Read JetBlue's press release
|
• Complete press release activity |
| Sept. 15 |
• Draft Press Release (emailed as attachment) |
• Generate Press Release rubric
• Complete Press Release draft workshop |
| Sept. 17 |
• Read The Essentials ch. 7
• Read all four parts of The Purdue OWL's information about writing memos
|
• Complete internal memo activity |
| Sept. 22 |
• Draft Internal Memo (emailed as attachment) |
• Generate Internal Memo rubric
• Complete Internal Memo draft workshop
|
| Sept. 24 |
• Read "Time for Your Business to Apologize on Video?"
• Read "The Effective Video Apology 'DOs' and 'DON'Ts'"
• Watch this video from former JetBlue CEO David Neeleman
|
• Complete video message activity |
| Sept. 29 |
• Draft Video Message outline (emailed as attachment) |
• Generate Video Message rubric
• Complete Video Message draft workshop |
| Oct. 1 |
• Read The Essentials ch. 4 |
• Complete Reading Response 5 |
| Oct. 6 |
|
• Discuss Materials Analysis
• Discuss Postmortem
• Schedule online interviews
• Project draft workshop
|
| Oct. 8 |
• Submit Press Release (due before midnight as email attachment)
• Submit Internal Memo (due before midnight as email attachment)
• Submit Video Message (due before midnight as link) |
• Complete online interviews
• 9:30
• Jodi J.
• Kijana W.
• Maddie B.
• 9:40
• Hannah E.
• Alena R.
• Brett B.
• 9:50
• Ryan B.
• Emily M.
• Robert C.
• 10:00
• Annena E.
• Taylor R.
• Zack C.
• 10:10
• Austin M.
• Katelyn R.
• Stephanie M.
• 10:20
• Letha W.
• Morgen Y.
• Huichen C.
• 10:30
• Jacob S.
• Matthew M.
|
| Oct. 13 |
|
No class
|
| Oct. 15 |
• Submit Materials Analysis
• Submit Postmortem
• Read Instructions Project information |
• Complete instructions activity |
| Oct. 20 |
• Read The Essentials ch. 10
• Read Instructor Commentary: Instructions |
• Complete Reading Response 6
• Introduce Instructions Project
• Discuss Design Plans
• Discuss Materials Analysis
• Discuss Postmortem |
| Oct. 22 |
• Read The Essentials ch. 5
• Read Instructor Commentary: Document Design |
• Complete Reading Response 7 |
| Oct. 27 |
• Submit Design Plans
• Read this information about usability testing
• Read Instructor Commentary: Usability
|
• Complete usability activity
• Revise Instructions Rubric
• Share Design Plans
|
| Oct. 29 |
• Read The Essentials ch. 6
|
• Complete Reading Response 8 |
| Nov. 3 |
• Draft and Usability Test 1
|
• Complete draft workshop 1
|
| Nov. 5 |
• Draft and Usability Test 2 (due before 9:00am)
|
• Complete draft workshop 2
|
| Nov. 10 |
• Complete Final Instruction Set 1
• Complete Final Instruction Set 2
• Read Service Learning Project information
|
• Introduce Service Learning Project
• Form groups
• Begin Gantt Chart |
| Nov. 12 |
• Submit Materials Analysis
• Submit Postmortem |
• Submit Gantt Chart URL
• Submit Progress Report 1 |
| Nov. 17 |
• Read The Essentials ch. 9 |
• Complete Reading Response 9
• Draft client materials |
| Nov. 19 |
• Read The Essentials ch. 11 |
• Complete Reading Response 10
• Submit Progress Report 2 |
| Nov. 24 |
• Bring in draft materials (electronic files are best)
• Submit Progress Report 3 |
• Discuss Client Proposal and Presentation
• Discuss Postmortem |
| Nov. 26 |
|
No class
|
| Dec. 1 |
• Submit Progress Report 4 |
• Final project drafting
|
| Dec. 3 |
|
No class
|
Dec. 8
(8:00am)
|
• Complete Client Materials
• Complete Client Proposal and Presentation
|
• Deliver Client Proposal and Presentations
• Submit Postmortem (due before midnight)
|