Blogs
The (website) promotional material that I am going to discuss is here:
I am sure everyone could remember the whole, “Got milk?” campaign. It is a star power advertising method, encouraged by agency Goodby Silverstein & Partners for the Cailfornia Milk Processor Board in 1993. After a 20 year drop in milk purchase this agency tried to encourage impressionable youth to drink more milk. Over 90% of milk awareness has increased. The message is short and straight forward that it pretty much says, “If you don’t have milk you should get some, because hero character Hayden Panettiere does and look how great she is?” The ad even says “Smash hit by Hayden.
When searching for an album ad, I wanted to stick to the basics in order to find a deliverable that would fit the criteria in project 2. This way, I hoped to be able to pick something up in my analysis that would be directly applicable to my own work. After ignoring some interesting Myspace pages, I came across the site of the California-based band, Tripdavon. I immediately noticed the differences between their album poster for their first release: Tripdavon, and the album cover itself, and began picking apart the specifics.
The Album
