Week 3 Reading Response
Back in February JetBlue had a real problem on their hands, plans were stuck, frozen on the runways in New York and thousands of customers were stranded in airports with nowhere to go for days! This point in time for JetBlue was critical for them it could make or break their company, if they made one wrong move, made one wrong decision, or said one wrong thing their company could be down the drain. Ethics and communication play a huge role in the JetBlue situation everyone that worked for JetBlue had to consider what was ethical for the customers and had to think about business ethics as they were dealing with this situation. Also communication was everywhere, people were trying to get answers from employees at the airports about when they could fly to their destinations, people were getting directed, and most important of all the higher up people of JetBlue like the CEO had to communicate back to his employees and customers and tell them how they were going to handle this situation, how they were going to be repaid, what was going to be done to prevent it from happening again, and many other important things to ensure that employees and customers are content. When it comes down to it, this whole situation was an accident. Yes, it was unethical that people were stranded on the runway for hours without food or water but it is not like JetBlue said ok today we are going to try something new and see how our customers react! It was an accident, a mistake that could be viewed an unethical. I believe that they should have responded to the situation a lot faster and that could be unethical, I am sure little children and possible people that are claustrophobic were traumatized and it is unethical business practice that JetBlue didn’t release statements or send help in a timelier manner. The communication needs to be very clear, timely and precise that is how I plan on presenting it in my documents. I think that is very important, I also think it is important it include a plan of action for the employees and customers. I think they need to know what is going to happen and when it is going to happen. Of course apologies are going to be included in my documents. Overall these readings really helped me to prepare for next weeks assignments.
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The company had ample time to act in a timely manner because forecasts were predicting the storm to hit the airport a few days in advance. That is why I do not think JetBlue handled the situation well with what they had nor did they practice good ethics. As a large company like JetBlue, one would have to realize the difference between pleasing the customers and ensuring their safety. I am sure most passengers would be reluctant to fly in an ice storm (I being one of them) but I am sure there were a few who would not mind it despite the risks. Had they cancelled most of their flights a day before the storm, there would have been far less stranded passengers at the airport and on the planes, the company would not have suffered a sufficient loss in revenue, and their reputation still would have been great.
A week 3 response
What people need to understand is that some of the actions that were taken (or not taken) may have been out of JetBlue's capacity. I have been reading numerous posts where it seems that the company JetBlue is 100% at fault for everything. While this may be correct for the majority, people need to remember all of the federal laws when it comes to airports. This could have been a terrorists dream, if they were allowed to get on and off the plane a their own discretion. PLant something on a plane that would cause destruction and not even have to visit Allah. While I agree that there should have been some implemented back up plans, lets not forget that the government has a say as to what can and cannot happen.