jetBlue Press Release

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squasny's picture

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I liked your press release. It is very organized. I liked how you put the contact information at the top of the page before starting the letter. The first paragraph was great because it explained the situation and it keeps the readers attention to continue on in the press release. It is also nice that you went through the press release in steps explaining the situation step by step. Your press release answered a lot of questions the readers may have while reading the press release. The ending was appropriate because it showed the passengers how this crisis will not get the company down and that jetBlue is working hard to adjust its policy to improve the company for its passengers.

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Your press release was extremely well written. Your use of numbers in the article and the actual fats makes it an interesting press release. Also you used simple language which made the whole thing easy to read. I also liked the fact that you quoted the CEO, it gave it a really good personal touch!
Your explanation of the Customer Bill of Rights was really well done. Your break-up of what it contains gives the reader a clear understanding of what the Customer Bill of Rights actually says. I think you did a really good job, good work!

Ddgr22's picture

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Your press release is very well put together. I like how you have taken a chronological approach, describing the problem at hand and subsequently breaking down the steps jetBlue has taken to correct the issue, and ending it off with what jetBlue has done to prevent future problems. Your diction is easy to understand and you have done a great job making the customer feel like they matter. I feel the facts that you used were chosen wisely and that it shows how much jetBlue has been willing to make sure that they maintain a high level of customer satisfaction. Lastly, I like how you end your document with a quote from the former CEO David Neeleman, it really ties everything together nicely.