Good Job! You explained the situation very well in the first paragraph. You didn’t leave out any details, whether it was in terms of numbers or dates or places. I like how the first paragraph deals with the crisis and then the second with the compensation. I like the determination in the tone of your writing that will probably convince customers to fly with Jet Blue again. I just feel that the last paragraph is a little long. The customers might not appreciate it that much. Thisis just what I felt. I liked the idea of apologizing again, but I feel you could make it short. Instead you could add more information about the Bill of Rights, just incase the customers don’t check the website.Once again,this is just a suggestion. But otherwise I felt that the press release was very professional and the tone in which you addressed the crowd was perfect!
Thank you. As I wrote the press release, I felt that it needed to serve two purposes, first it must tell the travelers what has happened and what Jet Blue is going to do about it. Secondly, I felt the press release must form the apology to the customers. Since this is the first time that Jet Blue would have gone public with all the information, they must apologize at this time also. If they would have waited to apologize, it would have been too late and they would have been at risk of loosing a lot of customers. This is why I formatted my press release like I did.
Comments
Press Release Comment
Good Job! You explained the situation very well in the first paragraph. You didn’t leave out any details, whether it was in terms of numbers or dates or places. I like how the first paragraph deals with the crisis and then the second with the compensation. I like the determination in the tone of your writing that will probably convince customers to fly with Jet Blue again. I just feel that the last paragraph is a little long. The customers might not appreciate it that much. Thisis just what I felt. I liked the idea of apologizing again, but I feel you could make it short. Instead you could add more information about the Bill of Rights, just incase the customers don’t check the website.Once again,this is just a suggestion. But otherwise I felt that the press release was very professional and the tone in which you addressed the crowd was perfect!
Press Release
Thank you. As I wrote the press release, I felt that it needed to serve two purposes, first it must tell the travelers what has happened and what Jet Blue is going to do about it. Secondly, I felt the press release must form the apology to the customers. Since this is the first time that Jet Blue would have gone public with all the information, they must apologize at this time also. If they would have waited to apologize, it would have been too late and they would have been at risk of loosing a lot of customers. This is why I formatted my press release like I did.