JetBlue Press Release

deagan's picture

I look forward to your feedback

Comments

Comments on Press Release

I liked how clearly you showed Jet Blue is trying prevent future problems. You gave some good examples of the strategies their employing to do this. One area you might want to look at is formatting. I think if you lined everything to the left it will look little more organized. Making immediate release and contact bold will make that information stand out more. Also, adding the contact information at the end or in the release would be effective. Additionally, you may want to check your use of the word "badgering", I not sure if that's what you meant to say. I really felt the apology was sincere and that you showed Jet Blue takes full responsibility for their actions.

deagan's picture

THanks, i didnt realize it

THanks, i didnt realize it came up as badgering. I ment badging. thanks for catching this.

esschill's picture

PR comment

I thought your Press release was very thorough. You made very good points explaining where JetBlue was in the wrong and how they were going to fix it. You also explained what exactly JetBlue needed to do to contain their customer service. Your future promises were also very enticing. You may want to try and condense your multiple paragraphs into two, maybe three tops. A left alignment could also make it appear more professional. Besides those two things, I thought it was a pretty convincing press release.

jcummins's picture

Peer Edit

I really like your business like approach to this press release. It was very formal yet easily read by an average reader. It clearly stated what the problem was and how JetBlue was going to fix it. I also like the letter head at the top of the page. It gave it that "classy" look. You also did a great job at keeping the same tone throughout the letter. Not getting to excited to sounding to sad and saying how sorry JetBlue was about everything. You simply stated that it was their fault and how you were going to fix the issue. If I were to give one word of advice, you might want to join the second and third paragraph. I feel like the letter might flow a little better with this format. Great job though.

Suchet's picture

comment

I really liked the way you presented and formatted your press release. It was very formal yet easily read. You made very clear and good simple point’s explaining where JetBlue was wrong and how they were going to fix the problem. It was good that you didn’t go overboard and say how sorry jetblue was. The biggest piece of advice I could give you is that you might want to make the whole press release in about 3 paragraphs, don’t have small paragraphs. Over all you did a really good job.

reply to Jetblue

I liked your press release. You look to details in a story.

hughesg's picture

Peer Evalation

I must congratulate you on effectively using the 10 tips given to follow. You were very acurate explainng what had happened and what procedures to take.