Your press release had a lot of great information. It was very detailed and was laid out very well. I thought the part that explained The Customer Bill of Rights was very good and explained what the document was about very well. I also like how you provided the link to view to bill of rights in full on the website. The only suggestions that I would give to you are be a bit more detailed in what happened when all of the planes were delayed and people were stranded. Also one other thing would to start out your press release by apologizing to your customers that were affected by this situation. Other than those two things you did a really good job and I really like it!
I really liked the layout of your press release. When you were describing the Customer Bill of Rights, you used bullet points for each benefit. I thought that was a good way to point out to the customers exactly what they would be receiving for their trouble. I also thought it was a good idea to add in the web address for the bill of rights so that the customers could see it for themselves. You included a lot of information about what the company is doing to fix the problem and prevent it from happening again, which is very reassuring to the customers. Nice job!
Great job!!! It was very nicely explained in every way. I found it very easy to understand and the initial line can get the attention of readers very easily. Additionally, all the facts were very accurate and you selected the information very well. What I meant with this last comment is that you didn’t extend the discussion on one fact for too long. Another point that never came to my mind was to attach the link for the Bill of Rights. It seems less helpful to read a press release that explains about something but doesn’t shows it. Well, the same comment that I made to another classmate is that the only thing that makes costumers relate to the apologies and to the press release is when they explain what is the costumer to the company. Letting them know how important they are would make them relate better.
I like the format you used for your release, it's different than what I used and what I've seen so far from the other drafts. You did a good job explaining what JetBlue plans to do to fix the problem and you did a good job explaining the bill of rights. However, I also believe you may want to consider adding a little more detail of the incident if you can without reworking too much of what you already have. So in that point I am in agreement with the other person who commented thus far, but I like where you apologized to the customers, once at the end of the opening paragraph and once again at the end. Personally I like admitting fault at the beginning, listing improvement plans, and then asking for forgiveness at the end. I believe your tactic of using the apology near the beginning and reiterating it at the end was a nice touch.
Comments
Peer Feedback
Your press release had a lot of great information. It was very detailed and was laid out very well. I thought the part that explained The Customer Bill of Rights was very good and explained what the document was about very well. I also like how you provided the link to view to bill of rights in full on the website. The only suggestions that I would give to you are be a bit more detailed in what happened when all of the planes were delayed and people were stranded. Also one other thing would to start out your press release by apologizing to your customers that were affected by this situation. Other than those two things you did a really good job and I really like it!
Comment
I really liked the layout of your press release. When you were describing the Customer Bill of Rights, you used bullet points for each benefit. I thought that was a good way to point out to the customers exactly what they would be receiving for their trouble. I also thought it was a good idea to add in the web address for the bill of rights so that the customers could see it for themselves. You included a lot of information about what the company is doing to fix the problem and prevent it from happening again, which is very reassuring to the customers. Nice job!
comments
Great job!!! It was very nicely explained in every way. I found it very easy to understand and the initial line can get the attention of readers very easily. Additionally, all the facts were very accurate and you selected the information very well. What I meant with this last comment is that you didn’t extend the discussion on one fact for too long. Another point that never came to my mind was to attach the link for the Bill of Rights. It seems less helpful to read a press release that explains about something but doesn’t shows it. Well, the same comment that I made to another classmate is that the only thing that makes costumers relate to the apologies and to the press release is when they explain what is the costumer to the company. Letting them know how important they are would make them relate better.
RE: JetBlue Press Release Draft
I like the format you used for your release, it's different than what I used and what I've seen so far from the other drafts. You did a good job explaining what JetBlue plans to do to fix the problem and you did a good job explaining the bill of rights. However, I also believe you may want to consider adding a little more detail of the incident if you can without reworking too much of what you already have. So in that point I am in agreement with the other person who commented thus far, but I like where you apologized to the customers, once at the end of the opening paragraph and once again at the end. Personally I like admitting fault at the beginning, listing improvement plans, and then asking for forgiveness at the end. I believe your tactic of using the apology near the beginning and reiterating it at the end was a nice touch.
reply to Jetblue
I was impressed how you hit all the major points. The rock a bye at the end with the trusty security blanket was nice.