Reading response week 4
The video I found intersting is below.
http://www.youtube.com/watch?v=SOo-tG9q2h0&mode=related&search=
This video shows very well how the passengers had experienced the inconvenience by JetBlue customer service due to the storm. Lots of passengers had to get off from the airplane or be stranded with onboard. Other travelers were tied in the JFK airport terminal to rearrange their flight schedule. Since they couldn't get an accurate information about when they will be able to board on the flight and how long the delays will last, they had to wait for the customer service's clear announcement spending almost 2 days in an extreme case.
I think it is very essential to indicate and target those affected passengers and travelers on the letter. Making the letter general to public won't function as a business letter successfully. Furthermore, being general might make the affected customers get more angry since they will think that they are still being ignored by the company. Therefore, I will focus specifically to the passengers and customers who had to experience inconveniences on that day. I will try to take humble tone to show the company's sincere apology. In addition, clearly explaining the reasons for the difficulties that JetBlue had in operating their normal system on that day will be necessary to persuade them in more logistical way. Lastly, I will explain what JetBlue is offering to the affected customers for compensation, and what the company is striving to make the event never happen again.
Reading the textbook, I could learn that what the audience wants to read about and how they will feel about it are the crucial part of rhetorical writing. In this aspect, knowing the audience’s situation is very important in business letter. I liked the project checklist on page 13. Although I realized the importance of contextual writing through reading, it still seemed vague and ambiguous how to shape proper context. The project checklist given on the text was very helpful for me to do the corporate communication project in more effective way.
Comments
Reply
I like how you intend on writing your business letter to the passengers directly affected by the events of February 14-18. I agree that a general letter to the public would anger those that were directly affected as it could come off as you dont really care about their concerns but care for the concerns of the entire public that could possibly fly JetBlue. I think that by focusing your attention to the passengers they might feel a sense of closure and satisfaction since you will be speaking about things that directly affect them. I agree with the statement about writing to what the audience wants to hear. If they didnt hear what they wanted to hear, then they wouldnt feel a sense of closure or compensated for their lost time. It will be important to keep reminding yourself to write what the audience wants to hear.
Reading Response Comment
I like your idea on personlizing your letter to directly affect those who were personally inconvienced. I also agree that a general letter may make those passengers that were affected personally not feel so cared about, but I do believe this could take a very long time and many passengers need to be written too. I feel like you could personalize the letter somewhat but not so much that you could not use the same letter for all affected. You should definetely write what the audience wants to hear so they are satified, and hopefully continue to travel with jetBlue in the future. You do need to becareful when writing what they audience wants to hear because sometimes people can see right through that, and find your letter not very sincere.
Response
I liked you video showing how the passengers had experienced the inconvenience by JetBlue customer service due to the storm. That is the video I also found and posted in the reading response. I think their case was extreme and I give applause to them because I had an experience of waiting 7 hours for delay and that is something I would never want to go through again. They had to wait for 2 days and I do think they need to receive proper compensation. I agree that our target should be those affected passengers not the general public. I liked your point saying that directly affected customers can go angry giving an impression that they are still being ignored by focusing on general public as well. I think it would be good to use apologetic tone to our audience who have been inconvenienced through the event as well give full explanation of their compensation which they would want to hear the most.