Reading Response 4
I found a video on youtube relating to the Jet Blue crises that happen in JFK airport in February. The video is made by a four kids who were stranded in the JFK airport for a long period of time. They were stranded in the plane that was on the runway for 8 hours. After that they were waiting in the terminal for hours trying to find a flight home. There was a lot of confusion in the airport. They finally went to a hotel for a few hours and came back and it was already the next day. They were still on the waiting list since there was only one flight a day to there hometown. The staffs of Jet Blue were very confused they didn’t know what passengers to put on what flight, it was total chaos. The kids were very tired, impatient and just wanted to go home. In my opinion I think that’s the way moist of the JetBlue”s travelers felt.
The content of my business letter would entail regrets and inconvenience for the crises that occurred. I would also reassure that the corrective actions would be taken, so that the same does not happen in the future. The tone of my letter would be apologetic. Lastly I would thank the customers for understanding and supporting us during the time of crises.
Reading the Thomson Handbook was very helpful, it gives me a lot of information regarding what the audience would like to read and how they would consider it. Relating to that I think that knowing what the audience’s situation and status is very important in a business latter.
I found a good video on youtube regarding the JetBlue crises.
http://www.youtube.com/watch?v=SOo-tG9q2h0&mode=related&search=
Comments
RE: Reading Response 4
I liked the fact that you used a video made by kids since our age group can still identify with the way they were feeling at the time. Many people my age still are not very airport-savvy, and would be even more overwhelmed if caught in a crises like the one experienced by these particular JetBlue customers. I agree that a letter of this manner should include a section for the company's regrets and have a very apologetic tone. It would be important to make sure that the people inconvenienced by a crises of this magnitude know that you are truly sorry for their discomfort instead of just apologizing because it is expected of the company.
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I like the way that you plan on writing your business letter. I agree that the first thing that needs to be done is to acknowledge the mistakes by being apologetic to the passengers for any inconveniences it caused to them. It is important that jetBlue takes all the blame for their actions. The corrective actions that you are planning on writing will explain to the passengers how this crisis will be prevented to the best of their ability so that no one will endure the inconveniences that the passengers did. The thing that I liked most about the content of your business letter is thanking the customers for their understanding during the crisis. It shows that the company is grateful for all the support shown by their loyal customers.
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I liked how you put emphasis that children were apart of this fiasco too. I bet most of us did not even think about kids being stranded in addition to the adults. With the parents attempting to rearrange their travel plans plus trying to entertain the kids, I am sure it was a huge burden and made things even harder. Another way to look at it would be some of the children flying by themselves who perhaps had a layover at JFK. This is just the tip of the iceberg and as far as the company is concerned, they have their work cut out for them.
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I too found the chapter in Thomsomn Handbook very helpful. I mean it can definitely help us to refine the press release and the letter if we consider the points stated in the chapter. The video made by the kids was pretty good. After watching other videos and blogs i had made the opinion that all the customers must have been somewhere in 30s or above but after seeing the videos it has changed. There are a lot of things that we have to consider now. I mean the kids have totally different beliefs and thinking as compared to the adults, so even they need to be considered whe writing the letter.
Reply Reading Response Week 4
You used the word "moist" instead of "most in your first paragraph. I found that funny to read. The kids that were stranded at the JFK airport were frustrated and confused as to what to expect next. I found it interesting that the content of your business letter entailed regret and agologetic to the customers for the crisis that was happening.