Reading Response Week 4
The snow crisis faced on JFK airport was indeed a very ghastly experience travelers faced. This experience is seen in the video below:
http://www.youtube.com/watch?v=SOo-tG9q2h0&mode=related&search=
This video shows how three friends trying to fly back home were stuck due to poor costumer care and service which made them spend over 2 days at the JFK airport just to find another flight. There are scenes in the video which show long queues at the Jet Blue helpdesk. They have also shown how their luggage had been misplaced hence they could not change their clothes, causing them even more discomfort. They were on the Runway for eight hours without having any clue of what the situation was like. I think they expected better customer care as well an idea about what was happening as well any kind of refund or compensation, which was not addressed.
The audience I will be addressing will not only be the people who suffered at the airport but also those people who have been flying with the airways or thought they wouldn’t mind flying with jet blue. This is because once an airline has a bad customer review it looses out on business from people who were planning to try the airline.
The tone of the letter would be apologetic as well as convincing. Apologetic because I feel the jet blue is responsible for the situation and hence should be apologetic and convincing because it should show people that jet blue has taken precise measures to bring about a change and ensure this situation will not be faced again.
The readings about context and rhetoric are a great way to learn about the audience you are writing to as well as to learn about readers’ response to your text. I feel a text as well as the tone of the text can be interpreted in several ways hence I feel its always better to avoid misunderstanding. It is very important to know what your audience is expecting and to answer their expectation in the right manner.
The checklist for writing context should be a very important thing to review before I write the business letter.
Comments
Business Letter
I was also going to address those that have been flying with JetBlue or potential customers in my letter. However, after reading responses made to my own blog, I have changed my mind. The assignment asks to write a letter to those affected by the crisis. Also, others made a good point that it is important to address those that were affected separately. If you also address those that might be potential customers, those affected could become angrier because JetBlue is just trying to save their business instead of caring specifically for those customers affected. For this particular assignment, I am just going to address those passengers affected. However, I hope that JetBlue also addressed all of their customers, those not affected and potential customers to show that they are working to ensure an event like this doesn't happen again and that they value their customers with the Customer Bill of Rights.
Comment
I agree with your comments that you made above. One thing that I had not really thought about, but what makes a lot of sense is when you said, "The audience I will be addressing will not only be the people who suffered at the airport but also those people who have been flying with the airways or thought they wouldn’t mind flying with jet blue. " That is a very true statement because all the people that hear about this crisis will question JetBlue's airline service and their operations. When people hear bad things about a company they are a lot more hesitant to use that company in the future. It is very important that we let people know that we are changing things to make sure that this never happens so that we can get back their business.
comment
I liked how you used a video made by kids. My people my age still haven’t been on a plane and looking at that video they might not want to anymore. I liked one of the comments you made “The audience I will be addressing will not only be the people who suffered at the airport but also those people who have been flying with the airways or thought they wouldn’t mind flying with jet blue. " That statement you made is very true because after such a crises the frequent flyer customers of Jetbule might not want to fly with them anymore. It is very important to let the customers know that you will be reasuring them that such a problem wouldn’t happen again and that actions are being taken against it to fix the problem
Comment
I also found this video on youtube and chose to write about it. It is insane how long they had to wait without anyone telling them anything. If you sit in an airport and have no idea when you will be able to leave you would go crazy. I went out of town on Thursday and our plane got delayed about 10 minutes on the runway. When we were sitting there I was imagining having to sit on there for 8 hours. I almost went crazy just thinking about it. I thought 10 minutes seemed to take forever and I can't imagine having to spend that much time in those small seats and no where to move around unless you want to walk the aisle way. I would definitely be upset if I was one of those passengers and I would appreciate a business letter that was apologetic. I would still be angry but it would help to see the company taking the time to send one out to everyone who was affected.