Week 5 Reading Response
The brochure that I found online was very creative and well designed. The opening page of it really caught my eye and made me want to read on and find out what they had to say and what it was about. My brochure that I found was for HP Business Technology, it is about shifting your focus to the business side of technology.
The front cover had a whole group of people with suits on and they are all up side down. Then farther down on the page it says HP Business Technology. Turn IT Business side up and optimize business outcomes. The slogan fits with the picture and I thought that was really creative and how they started out the brochure. I think this is really important and I want to do in my group’s brochure. It really adds a lot of creativity right to the beginning of the brochure.
As you go on and read through the brochure it has a lot of good form and appeal to it. The font type and size is very good. It also has a good amount of color so it keeps people interested. They use a lot of good lines and boxes to break certain sections up within the brochure, which I think is very important. Another creative aspect that HP put in is on every page they put on of the people from the cover in a different spot. For example on the second page a women is walking along the side in a vertical line with a book. Overall, this brochure is very good and has very good design features; it uses very good colors that complement each other, the font size and type is very good, it has good proximity and contrast. I really found a lot of good brochures when I was looking and it will really help my group I believe when it is time to do our brochure for our project.
Comments
Comment
I also really liked the design of this brochure. It was very creative and this lead to the document being very effective. It is easy to read and follow different topics which are clearly divided from each other. The colors fit together well to shift the focus of the reader from the main text to side notes about a certain subject. The text is broken down fairly well to make it as simple as possible. In my opinion, the use of bullets to emphasize points would be the most concise way to go about it. However, this brochure would not have worked well with this format and the way it is written is appealing.
group reply
This brochure was very creative and I liked the design. The design was plain but it reserved a clean crisp image. THe color scheme was also nice as you mentioned. I too thought that the group of people standing upside down was a great appealing to the eye. I also think it would look good for our brochure, it should set us apart from the other groups. I think if we just focus on the theme in our brochure and design it according to the theme we should be fine.
Comment: Week 5 Reading Response
I really liked the consistency in the brochure you found. They made sure to repeat the colors and the fonts in a way that made the brochure easy to go through. There was quite a bit of information in the brochure, and HP did a pretty good job keeping it organized in nice columns with headings. I also like that they didn't just splash the brochure with distracting colors, but kept it consistent so it did not take away from the text.