Reading Response 5
I found a brochure with information about the 2007 Jeep Commander. The first thing I noticed was the color schemes. It is a very colorful document and provides the reader with an abundance of pictures. Obviously this is what the designer had in mind so that it will encourage readers to want to purchase this vehicle. Since I currently work in the auto industry, I have scene what works and what does not when it comes to sparking interest. This brochure is a fine display of something that would interest the average consumer.
This brochure is a bit lengthy, but it has to be to sell this kind of product. It is full of pictures, available colors, and even a diagram of the engine. The tone of this document is very bright and optimistic. It provides the reader with all of the positive things they want to read about. There is very little "white space" and the remaining space is utilized very efficiently. There is even a specifications diagram towards the back of this brochure for the reader that likes numbers.
This has given me a few ideas to incorporate into our own brochure. Colors are good as long as they arent too flashy and take away from the main points of the brochure. Information is necessary but it needs to be in phrases and minimal sections that have a lot of wordage. Making a brochure that is easy to read and move along to the next page (while retaining information) will be a very important part of assembling and designing our brochure.
My brochure is attached.
Comments
Reponse
I liked the brochure that you picked. I noticed that one of the main key elements that were listed in Chapter 25 of the Thomson Handbook is the alignment of the boxes. All of the boxes of information are aligned. This is important in the brochure because it establishes a relationship between the other elements. The use of alignment also draws attention to important information in the brochure. The brochure also used repetition to show meaningful connections between all of the information provided by Jeep. The use of alignment and repetition make the brochure grab the reader’s attention and provide them with important information. I like that you plan on incorporating colors into your own design. Color is a great way to make the brochure visually appealing and to attract attention.
Comment
This brochure was very interesting. I noticed that the same header and footer were used on each of the pages of the brochure. This made it very uniform. You were right about the color schemes. It seems to me that the color contrast in brochures tends to be what catchers the eye. I agree with the thought that this brochure is lengthy. Seven pages seem long and there was a lot of dead space. Maybe in the auto world things are better spread out but it would make more sense to me if it was fewer pages and things were grouped together more effectively.
Good selection in choosing
Good selection in choosing this brochure. This brochure clearly uses the basic principles from chapter 25. The visuals are very well displayed throughout the brochure and uses analogous coloring to make the points stand out. I think the overall typography is evenly distributed from page to page. The coloring of titles is used effectively to point out certain information and draw the eye to the specific section. Although, the colors are very neutral, the authors did a good job of making this brochure very informative while still eye catching. The pamphlet used enough visuals to hold the readers attention, which allows eye relief from the mass amount of information. This is a good brochure that is structured very well and displays a small amount of white space.